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#vibe-coding #design-system
#web #marketing #vibe-coding
#design-system #marketing
#web #vibe-coding #designweb
#marketing #web #vibe-coding

Real results
through digital products.

product designer

visual crafter

vibe coder

Hiellow

John here!

I'm a Senior Product Designer for real (formal design degrees) with over 13 years of experience building complete digital products. I combine product thinking with a solid background in art direction and especially vibe coding, so the design crosses past the just-looks-good-mockup line and ends up running, functioning, and delivering results.

Hard
skills
skills
skills

In short: I work holistically, think structurally, turn the brief into a complete product. Product strategy, visual craft, and vibe coding run in parallel, not in sequence, so handoff friction disappears and nothing gets lost in translation. They're not three roles I rotate between projects. They're three lenses on the same project, and the good decisions show up at their intersection.

Product design

I start from the product's purpose and build the user experience around it. I map flows, structure information, and define the logic of every interaction, so the user moves forward naturally and feels the product's coherence at every step.

Research
User flows
Wireframing
Prototyping
UI craft
Design systems
Iteration

Text

Styles

Select...

Content

Blog_post_CMS

Font

Work Sans

Weight

Regular

Size

16
Pixels

Letter

0.4
Em

Line

1.4
Em

Align

OpenType

Enabled

Inherit

Heading 2

Indend

16
Pixels

Preset

Default

Fill

#085cd3
85%
HEX

Color

Baby Blue

Dehaze

20%

Name

Primary

Style

Collection 1

Shadow

Type

Box
Realistic

Position

Outside
inside

Color

#2e2e2e

X

0

X

10

Diffusion

0.25

Focus

0.5

Size

4

Spread

24

Blur

8

Blur Type

Gausian

Style

Shadow_4

Visual craft

The natural extension of the product side. Interfaces, assets, and visual direction form a unified system where every detail contributes to consistency, clarity, and the feeling that everything is held by one hand.

Brand system
Typography
Iconography
Visual assets
Motion
UI polish

Vibe coding

A superpower that maps naturally onto product and the way I work. I use it to jump from idea to prototype, so I can validate and refine the product fast. That's how I close the loop between idea and execution. I don't stop at the classic handoff. I keep going until I reach something functional, easy to test, and easy to iterate on.

AI tooling
Rapid prototyping
Live iteration
No handoff
Production
Early-adopter

Soft skills

#
proactive
#
ownership
#
self-starter
#
adaptive

How I work matters as much as the final result. I thrive in autonomous teams where speed comes from trust and everyone contributes where they have the most expertise. I don't get attached to the versions I'm working on, so feedback doesn't scare me. I actively seek it out.

Proactivity.

I anticipate problems and move before they're raised, without waiting for a brief to set me in motion.

Initiative.

I propose new directions when I see something worth improving, and I bring solutions, not just observations.

Autonomy.

I take tasks to the finish line without needing micromanagement, but I keep the team in the loop the whole way.

Adaptability.

I switch direction when the data calls for it, learn fast what I don't know, and adapt to requirements as they show up.

Collaboration.

I see myself as part of the team's outcome and step beyond my role whenever I can bring clarity, speed, or value.

Software skills

#
AI-first
#
crafting
#
productivity
#
velocity

AI hit my stack like a tsunami. We “get” each other at a glance. They didn't pick me. I picked them. And when we sit down at the same table, I feel like I have superpowers.

Figma × Claude Design.

Design system

Claude / Codex.

Dev environment

Xcode / React Native.

Mobile environment

Cowork / GPT / Perplexity.

Productivity & Research

GitHub.

Iteration & Collaboration

Webflow.

Websites & CMS

Illustrator.

Vector assets

Photoshop.

Raster assets

Notion.

Documentation

My
journey
journey
journey
#
education
#
certification
#
expeeeeerience

Started with a pencil, kept going with a lot of Cmd+Z, and turned into a journey of constant adaptation, always close to new tech, workflows, and the changes that push things forward.

1994

Opened my eyes

2009

First contact with the creative industry

Started „George Apostu” Art High School in Bacău.

2012

First contact with freelancing

Started freelancing online during high school.

2012

Volunteer teacher

Volunteered as a drawing teacher for a year at „Palatul Copiilor Bacău”

2013

Graduated art high school

„Liceul de Artă George Apostu, Bacău”. I did 2 years in architecture and 2 years in graphic design.

2013 - 2017

Founded „Haha Design Studio”

After high school I founded the „Haha Design” studio and worked closely with a handful of designers, finishing over 200 projects together. That period taught me the first essential lessons about leading a team. See profile on freelancer.com

2014

Started Design University

Good life, not gonna lie!
National University of Arts and Design „George Enescu” Iași, Graphic Design major

2016

Bootcamp Fundamentele designului digital

Took an intensive Graphic Design Bootcamp over three months, organized by Centric. A concentrated experience deepening design principles and an introduction to the world of UI/UX.

2017

Curs California Institute of the Arts (CalArts)

Took this online course on Coursera, deep-diving into graphic design fundamentals, typography, composition, image use, and brand identity development.

2017

Graduated Design University

This was the moment I became officially qualified in this field. Since this text will stay indexed on Google, I want to thank the best teachers: Mrs. Sficlea, Mr. Buraga, Mrs. Gașpar, and Mr. Micu.

2017

Won the Behance Iași Portfolio Review

Won 1st place in the Branding category. The event was hosted by Subsign Iași in direct collaboration with Behance.

2017 - Present

Founder, Wavertise Agency

I've coordinated both internal teams and external collaborators, delivering complete projects from concept to implementation. The work spans art direction, visual systems development, and digital solutions like UI/UX, prototyping, and web implementations. I also supervised the creative and technical processes to ensure visual and functional coherence on every project.

2019

Curs Google Material Design - UI/UX

Curs Apple – Human Interface Guidelines

Curs Webflow Academy – Web Dev.

I started exploring the digital world until I landed on Webflow. There I found the freedom to build dynamic sites, customizable down to the last pixel, that come alive. It's where creativity meets technology,

2019 - 2020

Managing partner - Itive

Together with my co-founders, I opened an office in Iași focused on IT and design. I coordinated the design team (3 people) and the developers on projects that needed UI. Although the company closed in 2020 with the pandemic, the experience and connections built there led to new collaborations, the most important being with M2M Solutions, where I became Co-Founder of a proiect ERP.

2021 - Present

Managing partner - M2M ERP

Together with M2M Solutions I contributed to building a modular ERP solution, handling UX research, system architecture design, UI, and prototyping. I also coordinated the development team to ensure coherence between the product vision and the technical implementation. Product details: www.m2merp.com

2021

Curs Coursera – UI/UX Design

Modules: Visual elements in interface design, UX design foundations. Web strategy and information architecture, Wireframing and interactive prototyping.

2023

Cut my hair

Yolo

2023

Curs Mobile UX: Study Guide - NNGroup

Structure: Mobile and tablet-first design. Touch interactions and gestures. Content optimization and onboarding. Responsive design. Usability testing on mobile devices.

2024

Certifications Earned all the accredited Webflow certifications

Layout level 1 certification, Layout level 2 certification, CMS certification, Webflow101 Certification

2025 - Present

AI Era Design × AI Dev

I'm an early adopter by default. I constantly test new AI tools, tech, and workflows, and what actually works gets folded straight into my workflow. That way the process stays optimized and adapted to the pace the industry moves at.

2025 - Present

Product Developer - Cratox AI

Being deeply into sport and nutrition, the project clicked naturally with me and I got directly involved at every stage. I made most of the product and design decisions. To make sure nothing got lost in handoff, I took the role further and handled the iOS development myself in Xcode with vibe coding. That's how I went beyond the classic product designer role and launched Calorie Counter Food Scan on the App Store.