John here!
I'm a formally trained AI-driven Product Designer with 13+ years of experience building digital products from the ground up. I combine product thinking, visual craft, and a healthy amount of vibe coding to bridge the gap between idea and execution. The result is work that goes beyond polished mockups and turns into products that run, solve problems, and create measurable outcomes.
I work holistically with a structured way of thinking, turning briefs into complete products. Product strategy, visual craft, and vibe coding run in parallel rather than in sequence, which removes friction from handoffs and keeps anything from getting lost in translation. These are not separate roles I switch between depending on the project. They are three lenses applied to the same brief, and the strongest decisions usually emerge where they overlap.
Everything starts with the product's purpose. I design experiences around user goals, map flows, structure information, and define interaction logic so users can move naturally through the product while maintaining clarity and momentum at every step.
Text
Styles
Content
Font
Weight
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Inherit
Indend
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Dehaze
Name
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Visual design is the natural extension of product thinking. Interfaces, assets, motion, and visual systems work together to create a cohesive experience where every detail contributes to clarity, consistency, and trust.
A super skill that fits naturally with product and the way I work. I use it to move quickly from idea to prototype, so I can validate and refine the product. That's how I close the loop between idea and execution. I don't stop at the classic handoff. I keep going until I reach something functional, easy to test, and easy to iterate on.
How I work matters just as much as what I deliver. I thrive in autonomous teams where trust drives speed and people are empowered to contribute where they create the most value. I don't get emotionally attached to my own solutions, so feedback doesn't scare me. In fact, I actively seek it out.
I anticipate problems and move before they become blockers, without waiting for a brief to get things started.
I suggest new directions when something can be improved and bring solutions, not just observations.
I take ownership and see things through without micromanagement, while keeping the team informed along the way.
I change direction when new information calls for it, learn quickly, and adapt as requirements evolve.
I see myself as part of the team's outcome and step beyond my role when I can add clarity, speed, or value.
AI crashed into my workflow like a tsunami and never really left. We get along surprisingly well. These days, when the tools and I sit at the same table, it feels suspiciously close to having superpowers.
Design system
Dev environment
Mobile environment
Productivity & Research
Iteration & Collaboration
Websites & CMS
Vector assets
Raster assets
Documentation
Hundreds of thousands of layers, enough storage to worry a sysadmin, nerves of steel, and questionable amounts of caffeine. Here's a small selection of the work that came out of it.
Started with a pencil, kept going with a lot of Cmd+Z, and turned into a journey of constant adaptation, always in step with new tech, evolving workflows, and the shifts that push things forward.
