Brief
Brand identity and website for a family medical clinic, focused on warmth and trust. The goal was to present the services, doctors and packages in a friendly, accessible way, far from the coldness of typical medical websites.
The website was built in Webflow, with a custom CMS that lets the clinic team manage all the content on their own.
My role
Brand Identity. Building the clinic's visual identity: logo, palette, a friendly tone, plus the visual direction for social media and the outdoor illustration.
Web Design & Webflow. The design and full implementation of the website in Webflow: homepage, service pages, doctor profiles, packages and offers.
CMS Custom. Structuring a custom CMS through which the clinic team updates services, doctors and offers on their own, with no developer needed.
