Grand Beetle, a product design case study

Real estate developer
Apartment sales
3 residential projects
Web design
Webflow dev
CMS
Design system
Motion design
Graphic design
Project delivered in 2025

Brief

A website for Grand Beetle Residence, a real estate developer from Iași with three residential projects. The goal was a premium presentation that showcases each complex and supports apartment sales.

Each complex has its own presentation, with apartments, galleries and details managed through the Webflow CMS.

My role

Web Design. The visual direction and the complete design of the website: homepage, the presentations of the three complexes and the apartment pages.

Webflow Development. The full implementation in Webflow, with custom micro-interactions and animations that make the website feel alive.

Webflow CMS. Structuring and implementing the Webflow CMS, through which the Grand Beetle team manages the projects, the apartments and the site content.

Tătărași
Nicolina
Păcurari

CMS

Apartament template

Everything starts with a good idea and the way you stage it. Starting from a brief that I structure coherently, I build a visual narrative that carries the message and converts.

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